Julia Vander Ploeg, an experienced board member and former digital and marketing executive for major brands including McDonald’s and Volvo, shares why a CMO perspective in the boardroom isn’t just valuable — it’s indispensable.

Julia Vander Ploeg, an experienced board member and former digital and marketing executive for major brands including McDonald’s and Volvo, outlines the board’s crucial role in AI and why pressing the right questions to marketing leadership is the key to winning.